The National Hospice and Palliative Care Organization's annual report, “NHPCO Facts and Figures: Hospice Care in America,” shows that, while hospice utilization is on the rise, African Americans, Hispanics, and Latinos continue to be 25% to 65% less likely to access hospice benefits. Numerous investigations using primarily surveys and focus groups have attempted to understand and […]

Sending Christmas cards to referral sources is a common practice in physical therapy marketing and home health marketing. While it's not a bad practice, Christmas cards have pitfalls that can be avoided by sending custom Thanksgiving cards.   Doctors' offices are inundated with Christmas cards. Thanksgiving cards beat the rush, have much less competition for attention, and […]

When developing a home health marketing strategy for a Medicare-certified agency, there are two paths to consider. The ideal path is that your home health marketing strategy will generate referrals from medical referral sources such as doctors and discharge planners. This creates a predictable stream of business that allows agencies to focus more of their […]

If you start a Medicare-certified home health agency and don’t have a single good relationship with a referral source such as a doctor or discharge planner, you have started with a serious impediment. But there is a quick way around this impediment. Ideally, you will have a relationship with medical referral sources who want you […]

When is conservative advertising the smarter way to go? Some recent advertising results give us an interesting answer. Business owners often feel like they need to be loud in their advertising to get attention. But we must weigh the need to get attention against the impression that loud advertising leaves. Most people, and especially health […]