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One In Three Medicare Beneficiaries Now Use Advantage Plans: The Marketing Implications

July 9, 2019

A report published last month by the Kaiser Family Foundation finds that one in three Medicare beneficiaciaries have enrolled in Medicare Advantage plans. This is up from 18% in 1999. The good news is that for those agencies having trouble breaking into Medicare Advantage plans, the majority of seniors still use traditional Medicare. Also, if Medicare Advantage is […]

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Medicare Adds Payment & Value of Care to Home Health Compare

February 10, 2019

In 2019, Medicare’s Home Health Compare features a new measure: “Payment & Value of Care.” This measure shows how much the agency gets paid per episode compared to the average home health agency nationwide. There’s nothing wrong with getting paid well, of course, but for those agencies costing Medicare 10% less or greater, there are some […]

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Will CMS Incentives Make Skilled Nursing Facilities Send More Referrals?

August 21, 2018

Effective October 1, 2018, the Centers for Medicare and Medicaid Services (CMS) will begin value-based purchasing for skilled nursing facilities (SNFs). CMS will base penalties and rewards exclusively on one measure: all-cause, 30-day hospital readmissions. The bottom 40% of SNFs on this measure face a 2% payment penalty from Medicare. Sixty percent of the payments […]

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CMS Opens Door to Medicare Paying for Non-Skilled Home Care

April 3, 2018

April 3, 2018 Near the bottom of a Medicare Advantage rate announcement yesterday, CMS (Centers for Medicare and Medicaid Services) stated that in 2019, they will allow Medicare Advantage plans to use Medicare benefits to pay for non-skilled home care. Medicare Advantage plans receive a lump sum payment for the individual patients they insure, and […]

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Tips for Using Medicare Compare in Your Marketing

August 25, 2017

With Medicare launching Hospice Compare earlier this month, hospice agencies across the country will be adjusting their marketing strategies. Now, Medicare publishes objective data on the quality of care at each hospice and compares this to national norms. Medicare has published comparison data for home health for more than a decade. Now would be a […]

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