Name recognition refers to the extent to which a consumer will claim familiarity with a business or product after being exposed to the name. In our articles, Brazzell Marketing Agency often jumps right over name recognition to discuss Top-of-Mind Awareness, a crucial component of maximizing referrals from doctors and discharge planners. However, name recognition has […]

Here we share a secret to having more successful advertising campaigns and to getting more out of them. In our current culture of on-demand gratification, small businesses hurriedly study their numbers from click reports and “how did you hear about us” surveys. Managers unconsciously cling to notions of advertising effectiveness that follow the model of […]

April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses of each, so you can better manage your marketing mix. For an established home health agency […]

Broadly speaking, advertising can be divided into two categories: push and pull. They perform differently and have to be managed differently. Understanding the difference and managing each for what it is helps managers get more out of their marketing efforts. Push advertising means advertising that inserts into media while the audience is doing something else. […]