The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exist lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive.  More importantly, you can control your position on the lists.  The heading for each list is […]

We have begun using the term “Branding Overreach” to describe a common marketing mistake that is not well tolerated by educated customers. When highly educated and highly skeptical customers (e.g. doctors and social workers) evaluate a company to decide on a level of trust, one of the warning signs that a company cannot be trusted […]

July 8, 2014 Just four months ago, Brazzell Marketing Agency published an article titled “In This Digital Age, What is the Best Way to Reach Doctors?”  Through a process of elimination, we demonstrated that personal contact and direct mail were not only the best ways to reach a local group of doctors, they were virtually […]