Advertising in search engines such as Google is a great way to promote home care agencies, direct access physical therapy, and many other types of services. There are a lot of people looking for your services on Google right now. For instance, in most service areas, there are tens of thousands to hundreds of thousands […]
Why Can’t I See My Search Ads in Google?
December 20, 2019Are you thinking of offering a free introductory visit? First consider the regulations and the rulings of the Office of the Inspector General (OIG). The OIG posted an advisory opinion allowing free introductory visits by home health agencies. [Download PDF: OIG Advisory Opinion Allowing Free Home Health Introductory Visits] However, before home health agencies interpret […]
Do Patients Really Care How Much You Care?
December 5, 2019Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]
Market to Loyal Referral Sources First
November 20, 2019It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and neglect the loyal, active referral sources. Considering active referral sources in your marketing strategy is more than […]
How to Look Huge on a Small Marketing Budget
November 7, 2019There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]