The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]

Advertising in search engines such as Google is a great way to promote home care agencies, direct access physical therapy, and many other types of services. There are a lot of people looking for your services on Google right now. For instance, in most service areas, there are tens of thousands to hundreds of thousands […]

Are you thinking of offering a free introductory visit? First consider the regulations and the rulings of the Office of the Inspector General (OIG). The OIG posted an advisory opinion allowing free introductory visits by home health agencies. [Download PDF: OIG Advisory Opinion Allowing Free Home Health Introductory Visits] However, before home health agencies interpret […]

Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]

It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and neglect the loyal, active referral sources. Considering active referral sources in your marketing strategy is more than […]