Business owners are often surprised when they figure out how many online searches are occurring for home care, home health, hospice, and physical therapy. For most practices and agencies, there are tens of thousands to hundreds of thousands of relevant searches monthly! Imagine all those people trying to find providers and who must be getting […]

Name recognition refers to the extent to which a consumer will claim familiarity with a business or product after being exposed to the name. In our articles, Brazzell Marketing Agency often jumps right over name recognition to discuss Top-of-Mind Awareness, a crucial component of maximizing referrals from doctors and discharge planners. However, name recognition has […]

Imagine you started a new advertising campaign. Within weeks, 100% of your new clients respond to “How did you hear about us?” by citing that new advertising campaign. A lot of practice managers would think they had found the advertising method that definitely works for them. However, also imagine that you check your end-of-quarter numbers […]

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]

A report published last month by the Kaiser Family Foundation finds that one in three Medicare beneficiaciaries have enrolled in Medicare Advantage plans. This is up from 18% in 1999. The good news is that for those agencies having trouble breaking into Medicare Advantage plans, the majority of seniors still use traditional Medicare. Also, if Medicare Advantage is […]