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physical therapy newsletters

Quick! Name a Great Place to Buy Coffee!

November 9th, 2020
The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
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The Danger of Sending the Same Newsletters to Patients and Doctors?

June 21st, 2018
Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of...
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How to Get Doctors to Read Your Promotional Material

September 8th, 2017
Do doctors even read promotional pieces sent to them by mail? The success measures coming out of Brazzell's Referral Doubling Strategy answer, "Without a doubt, yes, doctors read promotional pieces sent by direct mail." Of course,...
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