The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
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physical therapy newsletters
At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors. It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a...
How to Look Huge on a Small Marketing Budget
November 7th, 2019
There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The...
Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of...
How and Why You Should Build an Email List
May 10th, 2018
For home health, home care, and physical therapy, absolutely every agency and practice should be using email newsletters. Among your local population, there is one group of people who are more likely than anyone else to use your services in...
How to Get Doctors to Read Your Promotional Material
September 8th, 2017
Do doctors even read promotional pieces sent to them by mail? The success measures coming out of Brazzell's Referral Doubling Strategy answer, "Without a doubt, yes, doctors read promotional pieces sent by direct mail." Of course,...