At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors.  It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a preponderance of spending on community-oriented marketing efforts. Today, most of our referral-based clients come to […]

There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]

Doctors, nurses, and discharge planners have a different perspective on your services than patients. They have a greater knowledge background and are able to discuss health care with more specificity. In fact, they prefer that level of communication. Sending your patient-oriented newsletters to doctors may facilitate top-of-mind awareness, but it can also backfire as some doctors will perceive […]

For home health, home care, and physical therapy, absolutely every agency and practice should be using email newsletters. Among your local population, there is one group of people who are more likely than anyone else to use your services in the near future. It's your past patients and their close family members. They have health issues. They […]

Do doctors even read promotional pieces sent to them by mail? The success measures coming out of Brazzell's Referral Doubling Strategy answer, "Without a doubt, yes, doctors read promotional pieces sent by direct mail." Of course, this doesn't mean you can send any old self-serving piece of promotion and expect to get a response. Here […]