We are finding that up to 25% of traffic to home health and physical therapy websites is from mobile devices (i.e. smart phones). This is an important consideration, because many website designs are not phone-friendly. Sprawling text all the way across the width of the site and other problems can make some sites hard to […]

July 8, 2014 Just four months ago, Brazzell Marketing Agency published an article titled “In This Digital Age, What is the Best Way to Reach Doctors?”  Through a process of elimination, we demonstrated that personal contact and direct mail were not only the best ways to reach a local group of doctors, they were virtually […]

We are noticing an increasing trend of websites that are requesting patient data in a way this is unsecure and in violation of HIPAA.  We are seeing this more with home health / home care, and the problem is largely associated with one very popular company providing home health websites.  Web pages that require enhanced […]

April 30, 2014 If someone else already purchased the domain name you wanted, there is new hope for that perfect domain name.  New TLDs are available, and two of them may be of particular use to home health: .AGENCY and .SERVICES.  The TLD is that bit of text after the last dot in your website […]