Call: 866.272.3799

Eight Steps to a Loyal Referral Source

June 21, 2020

Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]

Read More

Patients Denied Home Health after Skilled Nursing Facility Experience 32% Higher Mortality

May 25, 2020

A study published in the Journal of the American Geriatrics Society in January reports that certain patients discharged from a skilled nursing facility (SNF) without home health had 32% higher mortality compared to patients who received home health. SNF discharges denied home health also experienced 11% more rehospitalizations within 30 days. Unfortunately, the study also […]

Read More

Doctors are Giving You a Blueprint for How to Persuade Them. Are You Using It?

May 23, 2020

  At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors.  It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a preponderance of spending on community-oriented marketing efforts. Today, most of our referral-based clients come to […]

Read More

How to Save Money on Physical Therapy Referral Pads

May 13, 2020

Referral pads remain a popular tool in physical therapy marketing. They sometimes have a role in home health marketing and home care marketing as well. We like to design them with 8.5” x 11” pages, so doctors can easily fax them. The standard size also gives us room for fun elements such as maps to […]

Read More

Hospice Agencies Should Know that Doctors are Not Billing for Advance Care Planning

April 24, 2020

Of all the subjects representatives can share with doctors, enhanced billing opportunities get the most attention. Hospice representatives and marketing planners have a new opportunity in some old codes: advance care planning. This past November, the Journal of the American Medical Association published a review of more than eighteen thousand Medicare billing records for patients […]

Read More