This is a precarious position occupied by many physical therapy practices, hospice providers, home health agencies, and other referral-based healthcare providers. Trying to expand your referral base is a catch 22. Marketing to existing referral sources costs much less per referral and protects referral source loyalty. If you aren’t staying in touch with your active […]

The cost of advertising on Facebook dropped 19% from October 2019 to February 2020, and it dropped another 29% from February 2020 to mid-April 2020. Our clients are enjoying the lowest cost per impression on Facebook that we have ever seen. If you have been considering increasing your outreach to targeted audiences, including referral source […]

How Home Health Marketing Can Save Lives in a COVID-19 Epidemic. Evidence suggests that U.S. doctors historically lean away from home health for these types of cases, despite guidelines suggesting otherwise. Here we discuss methods to help doctors and discharge planners to better utilize home health in respiratory infection cases, thereby increasing healthcare capacity, saving money, and saving lives.

All home health agencies know that hospital discharge planners make lots of referrals. Interestingly, some home health administrators are convinced that doctors don’t make referrals. How many referrals should an agency be getting from doctors? Here’s the definitive answer from MedPac’s 2018 report to the Congress on Medicare payment policy. MedPac reports that 66% of […]

A first-of-its-kind study published in Pediatrics highlights a healthcare phenomenon we’ve been describing for years. If left unrecognized and unmanaged, this phenomenon crimps income potential and threatens the ability to accurately manage marketing. There are implications for quality of care as well. Jochen Profit MD, MPH, (Harvard / Beth Israel Deaconess Medical Center) and colleagues […]