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Market to Loyal Referral Sources First

November 20, 2019

It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and neglect the loyal, active referral sources. Considering active referral sources in your marketing strategy is more than […]

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How Being Number One in Google Can Hurt Your Business

June 8, 2019

America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly assume that higher is better. In search advertising campaigns such as Brazzell’s Search Results Now, businesses are […]

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Measuring Marketing Effectiveness: How Much Response is Enough?

August 20, 2018

Every year, practices and agencies embark on very good marketing tactics and then abandon them because managers and administrators didn't measure the effectiveness correctly.  With today's shrinking healthcare dollar, you cannot afford to let go the marketing strategies that actually work for you.  Fortunately, measuring the effectiveness of your marketing strategies well takes remarkably little […]

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Measuring Marketing Effectiveness: The Most Popular Errors

May 27, 2018

With policy makers working to drive down the cost of healthcare, we can expect continuing pressure on the bottom line – even for the types of providers that tend to be cost-savers overall.  Knowing which of your marketing tactics are the real performers will help home health agencies and physical therapy practices manage their budgets […]

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Reputation Effect: The Secret to Making All Your Ads Work Better

August 25, 2017

Here we share a secret to having more successful advertising campaigns and to getting more out of them. In our current culture of on-demand gratification, small businesses hurriedly study their numbers from click reports and “how did you hear about us” surveys. Managers unconsciously cling to notions of advertising effectiveness that follow the model of […]

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