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Return on Investment

How Being Number One in Google Can Hurt Your Business

June 8th, 2019
America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly...
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Advertising to Doctors: Facebook versus Direct Mail

April 5th, 2017
April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses...
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