So you've started a home care agency or you've decided it's time to take your small home business to the next level. How do you create a steady stream of new clients so your business can grow? How do you do this on an annual marketing budget that is...
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See What People Type When Searching for Home Care
July 7th, 2020
Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online...
Why Can’t I See My Search Ads in Google?
December 20th, 2019
Advertising in search engines such as Google is a great way
to promote home care agencies, direct access physical therapy, and many other
types of services. There are a
lot of people looking for your services on Google right now. For instance,
in...
How To Calculate the Number of People Looking for Your Service Online
October 22nd, 2019
Business owners are often surprised when they figure out how many online searches are occurring for home care, home health, hospice, and physical therapy. For most practices and agencies, there are tens of thousands to hundreds of thousands of...
How Being Number One in Google Can Hurt Your Business
June 8th, 2019
America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly...
In the world of international business and intrigue, state heads and CEOs manage the risk of key employees being taken hostage. In small business America, the risk of international hostage taking is still present. Rather...