Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online will type “home care” in a search engine and that people searching […]

Advertising in search engines such as Google is a great way to promote home care agencies, direct access physical therapy, and many other types of services. There are a lot of people looking for your services on Google right now. For instance, in most service areas, there are tens of thousands to hundreds of thousands […]

Business owners are often surprised when they figure out how many online searches are occurring for home care, home health, hospice, and physical therapy. For most practices and agencies, there are tens of thousands to hundreds of thousands of relevant searches monthly! Imagine all those people trying to find providers and who must be getting […]

America’s fascination with being number one can backfire when it comes to search advertising. Everyone knows that the higher you appear in Google, the more likely you are to get clicked. This leads some marketing managers to incorrectly assume that higher is better. In search advertising campaigns such as Brazzell’s Search Results Now, businesses are […]

  In the world of international business and intrigue, state heads and CEOs manage the risk of key employees being taken hostage. In small business America, the risk of international hostage taking is still present. Rather than losing employees, small businesses are constantly losing their domain names. A domain name is your website address such […]