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Do Patients Really Care How Much You Care?

December 5, 2019

Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]

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How Branding Overreach Hurts You with Doctors

January 5, 2015

We have begun using the term “Branding Overreach” to describe a common marketing mistake that is not well tolerated by educated customers. When highly educated and highly skeptical customers (e.g. doctors and social workers) evaluate a company to decide on a level of trust, one of the warning signs that a company cannot be trusted […]

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