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Should I Advertise on More Social Media than Facebook?

March 6, 2020

Facebook is one of the best advertising options for local healthcare providers because the costs can be as low as 2 pennies per ad-view (all inclusive) and the targeting can include age, profession, interests, and very specific geography. For most subscribers to this blog, the answer is “Facebook should be the only social media where […]

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Do Patients Really Care How Much You Care?

December 5, 2019

Testing says your potential patients may not be very interested in claims about how much you care. In home health, it is almost ubiquitous marketing material touts how much this agency cares and how honest their compassion is. Are these claims persuasive to prospective clients or would the agencies be better served to make a […]

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Physical Therapy Provider Pays $25K in HIPAA Fines for Publishing Patient Testimonials

September 7, 2019

Did you know that a physical therapy provider was once fined $25,000 for HIPAA violations related to patient testimonials? If you are a licensed healthcare professional or operating as a licensed healthcare company, you are likely bound by very specific and strict laws to not divulge any information about your patients/clients. Under the Health Insurance […]

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Home Health Marketing Ideas

August 30, 2019

Medicare-certified home health is a peculiar marketing environment. Professionals attempting to make headway in home health marketing have to wrap their heads around the fact that the people ordering home health are not the people receiving home health, and neither the people ordering nor the people receiving home health are the people paying for home health. […]

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If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing

July 23, 2019

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]

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