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How to Increase the Reach of Your Facebook Posts

July 6, 2019

The news feed is your friend; the news feed is your challenger. To increase the reach of your Facebook posts, you want your posts to appear as close to the top of people’s news feeds as possible. Facebook users who see your content will see the vast majority of it in their own news feeds, […]

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Are Facebook’s Woes Hurting Their Viability as an Advertising Medium?

June 8, 2019

In a word, “no.” Plenty of us are feeling down about social media, especially Facebook. They’ve been getting a lot of bad press. Of course, the companies generating bad coverage of Facebook are competing with Facebook for your advertising dollars. So let’s grab a grain of salt and look at the numbers. Seven of Ten […]

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Personal Photos Get 77% More Engagement than Stock Photography

April 5, 2019

Stock photography is great. It creates a professional appearance and makes ads more engaging than ads without photography. However, there is a better option. Grab that digital camera or even your cell phone and start taking pics of your therapists, nurses, and office that could work in your marketing. Or better yet, hire a professional photographer […]

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The Single Most Cost-Efficient Way to Advertise to Doctors Ever

February 21, 2019

February 21, 2019: Physical therapy practices and home health agencies can serve interactive ads to doctors and their staff in a way that reaches 100 to 200 referral sources per day for about $4.82 per day. Clients are paying roughly 2.5 cents per advertising impression, all inclusive. That includes consulting, design, funding, and monitoring the ads. On […]

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Facebook Removes Many Ad Targeting Options

October 5, 2018

Effective October 1, 2018, Facebook has greatly simplified the targeting options for its paid advertising. Perhaps overreacting to negative press, Facebook removed what it calls the partner targeting information. Facebook previously purchased information on people’s income, home value, number of people in the household, etc., and incorporated this data into its own data for more […]

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