Page-Like Promotions are Largely within Guidelines: It is commonly stated that promotions encouraging Facebook page-likes are against Facebook terms of participation.  However, under current terms, this seems to be an overstatement.  The current rules seem to allow most forms of promotions designed to encourage people to like your Facebook page.  There are two rules you’ll […]

When nearing a holiday, it’s a good strategy to not name the holiday directly in the text of your business Facebook posts. When several people are naming an upcoming holiday, Facebook may hide your post in a group of posts and tell users something like “8 of your friends are talking about Christmas.” To avoid […]

A common error that we are finding in health care Facebook pages is that small businesses are setting up the wrong type of page. They are missing out on key business features and potential fans. Here’s a short description of the problem and how to fix it. The problem is that these businesses are setting […]

So you’ve started your company Facebook page. You have chosen a great cover photo and profile picture. You have made a few good posts. And you are thinking, where’s all that viral reach everyone was talking about? How do I get people to “like” this page? Here are some tips for getting more page likes: […]

Businesses posting on Facebook naturally want to achieve the maximum possible reach. One of the strategies for accomplishing this is to post with strategic day-part timing. Here is what you need to know to get the most out of your participation on Facebook. First, keep in mind that most Facebook users see your content in […]