There are many valid ways to increase home health referrals, but if you are an established home health agency with a flow of incoming home health referrals of ten per month or greater, one method stands head and shoulders above the rest. You may receive a great deal of advice about developing special programs and […]

It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and neglect the loyal, active referral sources. Considering active referral sources in your marketing strategy is more than […]

There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The impression alone is strongly beneficial because a perception of size and success leads […]

Name recognition refers to the extent to which a consumer will claim familiarity with a business or product after being exposed to the name. In our articles, Brazzell Marketing Agency often jumps right over name recognition to discuss Top-of-Mind Awareness, a crucial component of maximizing referrals from doctors and discharge planners. However, name recognition has […]

by Gary Brazzell When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source newsletters doubled referrals from doctors and discharge planners, the marketing campaign was one of my greatest professional successes at […]