The first place that you named has your top-of-mind awareness. In the minds of every nurse, physician, and PA exists lists of healthcare providers such as yourself. Your position on the lists determines the number of referrals you receive. ...
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Top-of-Mind Awareness
How to Increase Home Health Referrals
December 6th, 2019
There are many valid ways to increase home health referrals, but if you are an established home health agency with a flow of incoming home health referrals of ten per month or greater, one method stands head and shoulders above the rest. You may...
Market to Loyal Referral Sources First
November 20th, 2019
It may seem counterintuitive, but the first consideration in all good marketing plans should be referral sources who are already friendly and active. In the rush to create business growth, many marketing planners focus on new prospects and...
How to Look Huge on a Small Marketing Budget
November 7th, 2019
There are many companies in America, and perhaps in your own community, that are perceived as being successful and well established even though people have never seen a single building they own or met a single direct employee of the company. The...
How the Name-Recognition Effect Increases Census
October 7th, 2019
Name recognition refers to the extent to which a consumer will claim familiarity with a business or product after being exposed to the name. In our articles, Brazzell Marketing Agency often jumps right over name recognition to discuss Top-of-Mind...
If Marketing is a Sideline Activity for You, Outsource it to Someone Who Lives for Marketing
July 23rd, 2019
by Gary Brazzell
When I was business administrator for Southwest Virginia Home Health, developing our physician newsletters was one of my favorite things to do. Not only was it creative and fun, after my referral source...