Here's a method that can get you new home health starts-of-care today. If you are an established home health agency, and referrals have declined recently, then you have nurses who are not fully scheduled. Schedule time for each nurse to sit in the office and telephone your old patient list. Have nurses call patients and […]

Health care providers often have a need to transcend the traditional selling approach and instead work on awareness and education. When devising marketing plans and creating marketing messages, it is easy to fall into the trap of constantly selling. Selling is good and should be a part of any marketing strategy.  Selling is the process […]

Here we share a secret to having more successful advertising campaigns and to getting more out of them. In our current culture of on-demand gratification, small businesses hurriedly study their numbers from click reports and “how did you hear about us” surveys. Managers unconsciously cling to notions of advertising effectiveness that follow the model of […]

April 5, 2017: With the exception of local medical journals available in a handful of markets, there are only two cost-effective ways to advertise directly to doctors: Facebook and direct mail. Here, we quickly review the strengths and weaknesses of each, so you can better manage your marketing mix. For an established home health agency […]

Broadly speaking, advertising can be divided into two categories: push and pull. They perform differently and have to be managed differently. Understanding the difference and managing each for what it is helps managers get more out of their marketing efforts. Push advertising means advertising that inserts into media while the audience is doing something else. […]