Sending Christmas cards to referral sources is a common practice in physical therapy marketing and home health marketing. While it's not a bad practice, Christmas cards have pitfalls that can be avoided by sending custom Thanksgiving cards.
- Doctors' offices are inundated with Christmas cards. Thanksgiving cards beat the rush, have much less competition for attention, and prove more memorable.
- Thanksgiving cards are far less politicized. Christmas cards sent by businesses to associates can be a minefield.
- The point of the card is to thank referral sources, and Thanksgiving is a holiday all about being thankful.
Holiday cards (Christmas or Thanksgiving) are great when offices tape them to a wall to be viewed repeatedly throughout a season. But most agencies and practices print generic cards where the company name is on the inside only, and the inside tends to be read only once per person. Printing the company name and logo tastefully on the cover of the holiday card helps your business get repeated exposures in the office. Custom design and printing also leaves a stronger impression about the success of your business. Consider sending custom Thanksgiving cards instead of or in addition to sending custom Christmas and holiday cards.
The custom design, printing, and mailing process takes time, so start Thanksgiving cards in September to have a comfortable schedule. Brazzell Marketing Agency makes the process affordable for most home health agencies and physical therapy practices. Learn more: Custom-Designed Holiday Cards