EZPost™
What is EZPost
EZPost is a proprietary blogging system created by Brazzell Marketing Agency and Micheal Pearce. We can install it on your HTML website so that you can have the easiest posting system imaginable.
Advantages:
- Unlike WordPress and other blogging systems, you can’t break it by using it. Have fun, worry-free.
- Simplified user interface makes it inviting to use.
- It is more SEO-friendly than WordPress out of the box.
- It does not need routine updates. There are no maintenance worries or ongoing costs.
- Unlike WordPress, it does not pose major security threats to the main pages of your website or other functions on the server.
- It can move very easily if you switch hosting or domain names.
Logging In
On your website, click the link in the main menu that goes to your blog page. In the address bar of your browser, you will see yourdomainname.com/yourblogname/ . At the end of that, type “admin” so the address looks like this: yourdomainname.com/yourblogname/admin.
On the admin screen, if you are not already logged in, you will be prompted for a user name and password. We emailed this to you when setting up your blog. However, you can change your login credentials in Settings.
Notice that you have a “forgot password” option to do a password reset by email. You need to enter the email address already in EZPost’s settings. If that’s not working for you, you’re locked out. Contact us to request a password reset.
How to Create a Post
Once logged in, click Menu, and then click Create Post. Type your post. Change the status from Draft to Published. Click Save at the bottom.
Plublish Date
You do not need to change the publish date field when creating or editing a post. This field controls the order in which your posts appear. They appear in chronological order, with the newest at the top and the oldest at the bottom.
The publish date does not appear in the text of your post. To have a date in the text of your post, type it in the text area.
SEO Title
This field creates the text that will appear in the top tab of the browser. This is also the text that will appear as the title of your page in Google and other search results. This is the most heavily weighted text on a page for SEO purposes, so choose your words carefully.
Keywords
This field is optional. You may skip it. The keywords field in your post creation page populates the keywords metatag in the head of your page. This field is invisible to the average user. It is only visible in the code of your page. However, some search engines, not Google, read the keywords field for SEO purposes. This is a good place to load eight SEO keywords separated by commas. Search engines tend to weight words in this field equally with the body text of your post.
Description
The description field in your post creation page is an important field. This field determines what text appears to describe your post on your blog’s main page. The description field also suggests to Google and other search engines what text to show in search results to describe your page. Moreover, the text you put in the description field is the second-highest weighted text on your page for SEO purposes.
Advanced (Post Creation Settings)
Slug: By default, the URL (aka address) of your post will be your domain name, followed by your blog name, followed by your post title. If you would rather have a different URL for your post, you can enter that in the slug field.
Custom Header and Footer Code: This field allows developers to inject code into the header or footer on this page only.
How to Delete a Post
In the Menu at the top right, select Dashboard. In the Dashboard, find the post. Click Edit. At the bottom of the post edit screen, click Delete.
Post Edit Menu
When creating your post, the section has a menu of edit options at the top. Hover over each option to cause a description field to appear.
Adding Images to Your Post
There are three ways to add an image to your post.
- You may click the Add Image icon in the post editing menu to upload an image from your computer.
- You can also try dragging the image from a website, Windows File Explorer, or other place and dropping the image into your post.
- If you are good at screen shots and the Windows Snipping Tool, you may enjoy simply pasting images into your blog. Snip the image you want from any screen, and then simply paste it into your post. Alternatively, you can right click and copy images on your screen. You have two ways to paste in your post. Right click where you want the image and then select Paste, or position the cursor where you want the image and press CTRL + V. All images will insert into the post at full size. It’s easier to plan on having your images go all the way across the post area. However, if you want an image to be smaller in your post, you must add it to EZ Post as a smaller file. Windows Snipping Tool can be helpful with this, as you may have opportunities to shrink the screen/window displaying your image, thereby shrinking the image you are snipping.
Image Formatting: After inserting a photo into your post, click the photo and scroll down to the menu that appears below the photo. Notice that you have float left and float right options. EZPost cannot resize images. Images must be the desired size when adding them. See item 3 above for an easy way to accomplish this.
Alt Tags: Click your image to make the menu appear beneath it. Click Edit Alt to enter alternative text for your photo. Alt tags are required by ADA/WCAG. They help people with vision impairments understand your website. They also tell Google what your photo is about and can be a good place to manage your keyword density for SEO purposes.
Emojis and GIFs: You may also insert emojis and GIFs into your post. Right click in your post where you would like to insert the image. Select Emoji and proceed. This same menu gives you access to GIFs, but GIFs will not animate in EZPost. This feature may not work in all browsers. It works in Chrome and Edge.
Adding Headings to Your Post
You may want to divide your post into sections using headings. This practice is good for SEO. Highlight the text that you intend to be a heading. In the editing menu, click the left drop-down that displays “normal.” Select H2 or H3 to make the selected text a heading.
Identifying your headings this way has advantages:
- It wraps your heading in an HTML heading tag.
- This helps Google know what your text section is about.
- Google weights the text in heading tags higher than body text. This gives you control of your keyword strategy for SEO.
- Using heading tags will keep your headings consistent with the styling of your main website.
Controlling the Order of Your Posts
On the main page of your EZPost blog, your posts appear in chronological order, with the newest at the top. You can change the order of posts by changing the Publish Date for posts. Click the Menu button at the top right. Select Dashboard. Click Edit in the post box you would like to move up or down. In the post edit screen, change the publish date to be before or after the other post(s). Click Save at the bottom of the screen.
To pin a post to the top, change the date to something ridiculously far in the future.
Publish dates do not appear in the text of your posts. They are only for ordering the posts.
Finding Your Posts on a Busy Dashboard
Avid bloggers may reach the point where individual posts get hard to find. Here’s a tip. From the Dashboard of EZPost, press CTRL + F. This triggers the text-find feature built into your browser. Type a few words exactly as they appear in the title of the post you want to find. The search feature of your browser will find the post for you.
Settings – Emails
The Settings page of EZPost has two fields that refer to email addresses.
App Email: The App Email lets you customize the email address EZPost uses to send you emails. You usually do not want to change this without consultation from us. Changing this may affect the deliverability of emails from EZPost to you.
User Info Email: The email field under user info sets the email address the app will use to communicate with you. You may change this at any time to whatever email works best for you. This is the email that will be used if you request a password reset.
