NewsLink Target Marketing SM
The New Gold Standard in Advertising
When thinking of digital advertising, search and social media are often the first to come to mind. While platforms such as Facebook and Google still have a role to play, they no longer hold the premier positions they once did in healthcare advertising. One of the options now setting the standard is NewsLink Target Marketing. This platform combines vastly superior targeting capabilities with dramatically lower cost per ad view to deliver faster and higher returns on investment. For these reasons, NewsLink Target Marketing should now be the core of non-medical home care advertising strategies and a top consideration for other businesses and provider types.
How It Works: After a consultation with you, Brazzell Marketing Agency develops ads for and about your company that look and read like news headlines and excerpts, accompanied by journalistic photos. These compelling headlines about your business appear in apps, blogs, and major news websites—elevating your brand. More importantly, NewsLink works best when there are very specific targeting options from consumer research firms. This advertising method can target by ZIP code; demographics such as age, gender, income, and profession; and by current purchasing interest—such as being in-market for elderly care.
Proven applications where NewsLink Target Marketing outperforms all other advertising options for the same purpose:
Marketing Private-Pay, Non-Medical Home Care:
Targets people who are in the market for elderly care AND who have a household income of $250K+. Delivers the fastest return on investment in home care and a higher return on investment than advertising in search results. Simultaneously, the approach does much more to promote the advertiser with a larger number of people.
Marketing Medicaid-Funded Personal Care and Other Waiver Programs:
Targets people who are in the market for elderly care and who have a household income near or below the local Medicaid threshold. Can also target family caregivers of elderly individuals. This approach outperforms other options in speed and return on investment, while also building your agency's reputation more effectively.
General Physician & Surgeon Outreach / Referral Source Marketing:
Strong for physical therapy, hospice, Medicare-certified home health, and other healthcare providers seeking referrals from local doctors' offices. Can serve ads directly to doctors, and optionally decision-makers in medical practices, in your service area. Bring hundreds of them into your website monthly where they can access evolving messages about how your services help them help patients.
Why NewsLink Target Marketing may be the most effective use of your advertising dollars:
Fast Results
It drives people already in the market for your services to your website, where they can contact you directly. These high-intent consumers are more likely to respond quickly and order your services sooner.
Superior Targeting
NewsLink Target Marketing integrates data from the world’s leading market research firms, allowing us to focus your budget on highly relevant audiences. Reach individuals not only in the market for your services but also likely to qualify for them—or have the means to pay out-of-pocket.
National-Brand Credibility in Your Local Market
Your ads appear in placements alongside national brands, lending authority and trust. Yet, they’re delivered strictly within your target geography—down to a single ZIP code if needed.
Outstanding Cost Per Impression
Even with modest budgets, our clients reach highly targeted audiences—often on premium websites—tens of thousands of times. Dollar for dollar, few advertising methods deliver as many views and clicks.
Trusted Placements
NewsLink ads appear on popular news websites, blogs, and apps your customers use daily—including Yahoo!, AOL, CBS News, The Associated Press, and more. Your sponsored headlines appear alongside respected publishers like Fortune, USA Today, and NBC, lending instant credibility to your brand.
Seamless, In-Content Placements
Unlike traditional banner ads that people often ignore, NewsLink ads are designed to look and read like news stories about you. Having a style consistent with the surrounding main text draws more attention and engagement from readers already consuming similar content.
