Physical Therapy Marketing Strategies
Below, we catalog the top physical therapy marketing strategies. Brazzell Marketing Agency helps physical therapy practices implement many different marketing projects. For a concise overview, this page links to the top physical therapy marketing strategies. This page is for outpatient physical therapy marketing. If you are looking for a grouping of marketing services geared for another provider type, be sure to check out our home page.
Physical therapy marketing falls in to two broad categories: referral-source marketing and direct-access marketing. Depending on the applicable state laws and other variables, outpatient physical therapy practices range from 90% referral based to 90% direct access. We have developed a collection of the most cost-effective and proven physical therapy marketing strategies for each category.
Referral Doubling StrategyMultiple referral-based healthcare providers, including outpatient physical therapy, have used this marketing strategy to double referrals from doctors after as little as three months. Learn how. FREE. No obligation. Download the how-to-and-why presentation. The Referral Doubling Strategy is core referral-based marketing and strongly recommended for every established physical therapy practice already receiving six or more referrals per month.
Facebook Referral Source MarketingUsing the highly detailed targeting capabilities in Facebook's advertising platform, Brazzell Marketing Agency can develop ad campaigns that serve only to the right types of doctors and their staff - all in your service area. For costs hovering around two pennies per ad view (all inclusive), you can have the referral sources in your area seeing your practice online multiple times per week!
Patient NewslettersYour past physical therapy patients prove to be the group of people most likely to be your future patients. Mailing quarterly patient newsletters helps to remind and nudge your patients to increase repeat business. Newsletters should also be used to help your patients be better advocates for your practice in the community. Brazzell Marketing Agency develops physical therapy newsletters from the ground up, prints them, and bulk mails them - providing you with an affordable, turnkey solution.
Facebook Target MarketingWhen it comes to advertising physical therapy to the general public, the Facebook platform leads the pack. Tap an audience bigger than any T.V. chanel can give you. Amazing targeting parameters including age, gender, precise location, and even online behavior, let you focus on your core audience without advertising dollars wasted on audiences that don't matter to you. Serve ads for as little as 2 cents per ad view - all inclusive!
Search Results NowIn most cities and towns, every month, tens of thousands of people are searching for physical therapies online. Brazzell's Search Results Now program does not work like SEO. Search Results Now puts your physical therapy practice at the top of targeted search results literally overnight. Your search ads can win your fair share of the direct-access patients near you.
All Points BulletinToday's digital world makes it easier than ever to stay in touch with your fan base, and the All Points Bulletin makes it easier still. This physical therapy marketing program automatically handles your Facebook posts, email newsletters, blogging, Facebook advertising, other social media advertising, and more. Everything happens automatically, but you stay notified and in complete control. Try the All Points Bulletin for only $16.99 per month!
Search Engine OptimizationBrazzell's Search Engine Optimization can get physical therapy practices on the top of organic (free) search results for multiple keywords and keep them there. We have cut out all the marginally effective strategies included in so many package and boiled SEO down to just the parts that achieve maximum cost-effectiveness.
Brazzell Marketing Agency offers efficient physical therapy marketing management for you. Start with a call or email if you have questions. Print the order form(s) for the campaigns you want to launch. Complete and return the order form(s). For most physical therapy marketing strategies, we will schedule a telephone consultation, collaborate on your projects, and develop a winning plan. Then, Brazzell Marketing Agency will use strategy, branding, and advertising to help grow your physical therapy practice.