Home Care Marketing
Brazzell Marketing Agency supports home care agencies of all sizes and stages—from free websites to affordable starter packages beginning at $399, all the way to growth strategies for powerhouse agencies with hundreds of caregivers. Please call now at (866.272.3799) so we can help identify the marketing strategies best suited to your agency. Below, you'll find a catalog of our most popular home care marketing services. Because we respect your strategic planning process, most pricing is displayed directly on the service pages or order forms. This page focuses on non-medical home care marketing. For other provider types, please visit our home page.
Good news: Brazzell Marketing Agency will guide you through the Milestone Marketing℠ system—a practical framework that builds your marketing plan in layers, with comfortable investments and minimal risk. Each step proves its value before you move forward. We begin with your foundational marketing materials, such as business cards, brochures, and a website. Then we launch demand-capture marketing—such as Search Results Now—to generate leads as efficiently as possible and build cash flow quickly. Once revenue supports the next stage, we layer in mid-term investments that deliver enduring marketing effects, like search engine optimization. From there, we introduce demand-creation marketing to strengthen your brand, grow your market, and lift performance across all stages—from lead generation to close ratios. Amplify your results with tools like Audio Target Marketing and Video Target Marketing.
There’s a lot to navigate when building a cost-effective, multi-media marketing strategy—especially one that avoids both premature spending and stagnation. That’s why home care agencies across the country count on Brazzell Marketing Agency to guide their growth—step by step—from startup to standout and beyond.
Search Results Now SM
For home care agencies who want to be on top of Google and other internet searches ASAP, this is the campaign that accomplishes top rankings literally overnight. Google and many other search sites reserve the very top results only for the advertisers that outbid the competition. With years of experience, we'll maximize these results for you.
Free Home Care Website
Purchase a domain and Brazzell Unlimited Hosting, and you’ll receive a professionally designed non-medical home care website for FREE. Choose your preferred design on the order form, and we’ll customize it with your business name, logo, contact information, and branding colors. This package also includes HIPAA-compliant company email addresses, thousands of patient education articles, a secure employee portal, and everything you need for a polished, professional online presence.
Home Care Starter Packages
From low-cost templates, to custom designs, to cost-effective advertising strategies, we offer home care starter packages to fit all budgets. Starting at $399 all inclusive, we have a package that publishes your website, prints and ships 1,000 rack cards to use as brochures, prints and ships 1,000 business cards, and sets up your HIPAA-compliant company email system!
Home Care Brochure Templates
One Low All-Inclusive PriceSometimes custom brochure design is not in the budget, but that does not mean you have to sacrifice professionalism or quality in your home care marketing. Use our templates for non-medical home care brochures to get the highest quality marketing materials at the lowest price anywhere.
Search Engine Optimization
Climb to the top of Google’s organic (free) search results—and stay there. Our SEO service is low-cost, effective, and proven. Capture high volumes of website traffic at a lower cost per click than paid advertising.
All Points Bulletin SM
Done-for-you blogging to add interest and authority to your website while boosting SEO plus done-for-you email newsletters. You stay in complete control of content, but everything works without you having to lift a finger. With no setup costs for the core services, the All Points Bulletin operates at an amazingly low price.
Audio Target Marketing SM
Highly targeted home care marketing over combined internet radio outlets such as Pandora, iHeart Radio, TuneIn, ESPN, and much more. Leverage the warmth and persuasiveness of the human voice to promote your brand with the best audiences for home care marketing. That may be high-income women, age 45+, near your office for private-pay home care clients, or it can be the same audience except for low-income status when promoting Medicaid waiver services. The size of the combined Audio Target Marketing audience rivals Facebook, and, for home care marketing, the targeting is better than Facebook's. Deliver 30-second commercials with voice, music, and graphic design for pennies per ad play.
Video Target Marketing SM
Precision-targeted, home care advertising, that your audience sees on their TVs. All-inclusive pricing starts at around $200 per month, including the production of your national-quality TV commercial. Build your brand with impressive commercials, individually delivered over streaming channels, for pennies per ad view. Maximize return on investment by not wasting a single advertising dollar on people outside your target audience.
NewsLink Target Marketing
With very intelligent targeting, NewsLink Target Marketing blends the speed of demand-capture advertising with the brand lift of demand-creation advertising. Your ads are shown only in your local area, only to people already in the market for eldercare, and only to those in the right income category for your services—whether private pay or Medicaid. Even the minimum investment delivers headlines and text about your company to tens of thousands of these individuals, driving hundreds to your website and building name recognition and trust. Further reinforcing your brand’s credibility is the fact that thousands of these ad views will occur on premium placements such as USA Today, the Associated Press, CBS News, NBC News, Yahoo! News, AOL, and more.
Getting Started
With Brazzell Marketing Agency, marketing projects are easy. Call or email now so we can help narrow down the marketing techniques that will fit your agency best. Complete the order forms for projects you are ready to start. If your order involves custom design or writing, we schedule a telephone consultation to discuss your project and develop a winning strategy. Then, Brazzell Marketing Agency does the work that uses marketing strategy, branding, and advertising to grow your home care agency.
