Hospice Marketing
Brazzell Marketing Agency helps hospice agencies across the country implement a variety of marketing strategies. Below, we catalog the top strategies for hospice marketing, in order of importance. If you are looking for a collection of marketing strategies for a different provider type, be sure to check out our home page.
Hospice marketing divides into two broad categories. First, hospice agencies need to maintain and maximize a steady flow of referrals from doctors and other healthcare professionals with the help of referral-source marketing. Second, many families find themselves searching for hospice information on their own, so hospice agencies should also engage in direct-to-family marketing. Here, we link to the top marketing strategies and techniques for each.
Referral Doubling Strategy
Multiple referral-based healthcare providers have used this marketing technique to double referrals from doctors and discharge planners after only three months. Learn how. FREE. No obligation. Download our presentation that explains why this strategy works for hospice marketing and how to implement it. Ideally, you will let Brazzell Marketing Agency implement the Referral Doubling Strategy for your hospice agency. The Referral Doubling Strategy is core referral-based marketing and strongly recommended for every hospice agency already receiving six or more referrals per month.
Search Results Now
When families start having questions about hospice, they often try those questions in Internet search, especially Google. In most hospice service areas, more than 50,000 searches like this are taking place every month. Because these people are actively searching for hospice information, putting your message in front of this group is more valuable than any other ad placement a hospice agency can make. Brazzell's Search Results Now program pays the search engines directly for targeted traffic, so your agency gets on the top of relevant search results literally overnight.
NewsLink Referral-Source Marketing
Your ads appear as irresistible headlines and images on major news sites, but only for physicians and surgeons in your area! Place your company name and marketing messages as stories on major publishers such as Yahoo, AOL, ABC, E!, NBC, CBS, Gannett News, Business Insider, etc., as well as on the blogs and websites your referral sources use. NewsLink Referral-Source Marketing matches an amazingly low cost per click with the credibility of news-style links from trusted publishers. Would you like to email local doctors? This campaign can place your ads as emails at the top of the doctor's personal inbox as well.
Audio Target Marketing SM
Highly targeted healthcare marketing over combined internet radio outlets such as Pandora, iHeart Radio, TuneIn, Cloud 10, and much more. Leverage the warmth and persuasiveness of the human voice to promote hospice and your brand with the audiences that matter most in hospice marketing. The size of the combined Audio Target Marketing audience rivals Facebook, and, for hospice agencies marketing to their neighborhoods and communities, this advertising platform offers a number of advantages that make it a top choice.
Search Engine Optimization
Get on the top of Google's organic (free) search results and stay there. Use content on your page and across the Internet to help search engines understand what your website is about and how important your website is. Brazzell's Search Engine Optimization package has distilled SEO practices down to the handful of activities that achieve the largest result for the lowest cost.
Video Target Marketing SM
Precision-targeted, hospice advertising, that your audience sees on their TVs. All-inclusive pricing starts at around $200 per month, including the production of your national-quality TV commercial. Build your brand with impressive commercials, individually delivered over streaming channels, for pennies per ad view. Maximize return on investment by not wasting a single advertising dollar on people outside your target audience.
Getting Started
Brazzell Marketing Agency makes it easy for hospice agencies to accomplish more with marketing. Call or email with any questions. When ready, download the order forms for the hospice marketing campaigns you want to use. Most order forms are only one page. Print, complete, and return the order forms. For most hospice marketing projects, we will contact you to schedule a telephone consultation. After consultation, Brazzell Marketing Agency will do the work of researching, writing, designing, producing, and distributing your hospice marketing.
