Home Health Marketing Strategies
Below, you will find the top home health marketing strategies. BrazzellMarketing.com contains more than 200 pages, and we can help with your marketing in more than 200 ways. For new visitors, let's simplify matters by listing the top home health marketing strategies in order of importance. This page is for Medicare-certified home health marketing strategies. If you are interested in a directory of marketing services geared for another provider type, be sure to check out our home page.
In home health marketing, the most important thing is referral sources, so the top strategies focus on doctors and discharge planners. Referral sources are so important that home health agencies should be using any and every means available to stay in front of them. That being said, the growing competition in home health is affecting home health marketing in interesting ways. It's becoming more consumer driven, and certain direct-to-patient advertising strategies can pay off.
Referral Doubling StrategyMultiple referral-based healthcare providers, starting with home health, have used this marketing strategy to double referrals in three to six months. Learn how. FREE. No obligation. Download the how-to-and-why presentation. This may not be a great strategy for new home health agencies. Call to discuss. The Referral Doubling Strategy is core referral-based marketing and strongly recommended for every established home health agency already receiving six or more referrals per month.
Facebook Referral Source MarketingUsing the advanced targeting capabilities in the Facebook advertising platform, Brazzell Marketing Agency can develop home health advertising campaigns that serve only to the right types of doctors, and their staff, in your area. With costs around 2 pennies per ad view (all inclusive), any home health agency can afford to have referral sources seeing their ads online multiple times per week!
Search Results NowWe are finding that in each market, every month, thousands of people are searching for medical home health online. Brazzell's Search Results Now program is not SEO. Search Results Now gets you on the top of relevant search results literally overnight. There, your agency can get your share of the self-directed patients in your service area.
Patient NewslettersMany past patients want to request your home health agency again, but can only remember the name of the nurse, not the agency. Many more need home health right now, but no one has taken action to start a home health episode. Patient newsletters sent by mail serve as excellent tools to remind and nudge these past patients and their families. Use newsletters to recapture more recurring business. Brazzell Marketing Agency can research, write, design, print, and bulk mail your patient newsletters for an easy, affordable solution.
All Points BulletinDo a better job of staying in touch with past patients, their families, and your fans in your community by making the task easier. This home health marketing service automatically handles your Facebook posting, email newsletters, blogging, Facebook advertising, Instagram advertising, and more. Every thing works without you lifting a finger, but you stay in complete control. The All Points Bulletin starts at an amazingly low price.
Search Engine OptimizationGet on the top of Google's organic/free search results and stay there. Our SEO service is low-cost and effective.
With Brazzell Marketing Agency, home health marketing projects are easy. Call or email with any questions. Print the order form(s) for your chosen marketing campaigns. Complete and return the order form(s). For most projects, we will schedule a telephone consultation to discuss your campaign and develop the most effective marketing strategy. Then, Brazzell Marketing Agency will use branding and advertising to grow your home health agency.