A powerful new ad option puts your message at the top of physicians’ email inboxes—without breaking compliance rules.
For decades, referral-based healthcare providers have asked the same question: “How can I email doctors to generate more referrals?” Until now, the answer has always been, “You can’t.”
Strict double opt-in requirements make it nearly impossible. Doctors don’t subscribe to marketing lists, and even hospital-based home health agencies are prohibited from emailing within their own system. Any attempt to sidestep these rules risks major penalties, including spam reports, blacklisting, and domain deliverability issues. In short: emailing doctors has been off the table.
That changes now.
Introducing NewsLink Target Marketing from Brazzell Marketing Agency
In 2025, Brazzell Marketing Agency launched NewsLink Target Marketing—a campaign that finally gives healthcare providers a way to reach physicians directly and compliantly.
This isn’t a mass email blast. NewsLink Target Marketing places your headlines and story snippets in premium ad placements across trusted media outlets—think AOL, Yahoo!, USA Today, CBS News, and the Associated Press.
And here’s the breakthrough: up to 30% of those ad impressions appear as sponsored headlines in doctors’ email inboxes, right at the top, through widely-used free email services like Yahoo Mail and AOL. It’s not just display advertising—it’s strategic placement in the inbox.
Targeted. Direct. Effective.
Campaigns can be tailored to reach:
- Physicians and surgeons
- Decision-makers where those physicians and surgeons work
For the first time, home health, physical therapy, hospice, and other referral-based services can deliver direct marketing to doctors, for referrals—without violating opt-in laws or hurting email reputation.
Affordable for Small Providers
Budgets start at $199/month, delivering an estimated 20,000 ad views. That’s thousands of email inbox placements per month, in addition to appearances on major news sites.
This level of direct access to physicians has never been this simple—or this affordable.
Want to put your message in doctors’ inboxes?
Learn more here: NewsLink Target Marketing
See pricing or order here: NewsLink Order Form