The Most Powerful Free Marketing Tool That’s Also the Most Misunderstood
Google Business Profile may be the most effective free marketing tool available to local healthcare providers—and yet, it remains one of the most misunderstood. For home care agencies, physical therapy clinics, hospice, home health, and other community-based providers, this free asset can dramatically improve visibility, credibility, and lead generation. Despite this, many business owners either […]
Template Brochures: New Opportunity to Look Amazing on a Budget
The cost and effort needed to have a great brochure is coming way down. An easy way to get an advantage over the competition is to have brochures that are professionally written, designed, and printed. Now, only $169 (all-inclusive) gets 1,000 rack cards customized, printed, and shipped. Brazzell Marketing Agency has launched a set of […]
Are You Getting the Most Out of This Free Business Tool: Google My Business?
Tips and tricks. The free Google My Business feature makes a serious impact on the revenue of physical therapy providers, home care agencies, home health agencies, etc. It definitely deserves attention from time to time. You may have known this asset as your Google Local page or Google+ business page. Those are now merged into […]
The New King in Health Care Displays
Imagine a display about your agency or practice that looks great at events, on your sidewalk, in your front window, and even in your lobby. It’s taller and wider than a person, but rolls up as easy as a garage door. We’re talking about retractable banner stands. In years past, we charged hundreds of dollars […]
How Your Brochure Can Stand Taller Than Others at Half the Cost: The Rack Card
When we propose a rack card for specific marketing objectives, the most common response is “What’s that?” Rack cards are an alternative to brochures, offering a lot of advantages. They are 4” wide by 9” tall promotional pieces printed on card stock. Rack cards are just front and back – no unfolding. Their name […]
See What People Type When Searching for Home Care
Gain insight into how people are searching for your services, and you will have a better understanding of how to find them and how to sell to them. It’s a common misconception in our industry that people searching for non-medical home care online will type “home care” in a search engine and that people searching […]
Eight Steps to a Loyal Referral Source
Loyal referral sources are a primary goal of every home health agency and physical therapy practice, but have you ever stopped to consider the steps for transforming a doctor or discharge planner into a loyal referral source? Here we list the eight steps and discuss the implications these steps have on your marketing strategies. Build […]
Patients Denied Home Health after Skilled Nursing Facility Experience 32% Higher Mortality
A study published in the Journal of the American Geriatrics Society in January reports that certain patients discharged from a skilled nursing facility (SNF) without home health had 32% higher mortality compared to patients who received home health. SNF discharges denied home health also experienced 11% more rehospitalizations within 30 days. Unfortunately, the study also […]
Doctors are Giving You a Blueprint for How to Persuade Them. Are You Using It?
At the turn of the century, our marketing advice to healthcare providers that needed doctors’ orders had a recurring theme: target the doctors. It sounds simple now, but back then, a quick review of marketing budgets frequently revealed a preponderance of spending on community-oriented marketing efforts. Today, most of our referral-based clients come to […]
How to Save Money on Physical Therapy Referral Pads
Referral pads remain a popular tool in physical therapy marketing. They sometimes have a role in home health marketing and home care marketing as well. We like to design them with 8.5” x 11” pages, so doctors can easily fax them. The standard size also gives us room for fun elements such as maps to […]
